Stellantis Revives Jeep Cherokee Amid Sales Slump with Hybrid Tech Push

Stellantis NV is betting on hybrid technology and nostalgic branding to reverse Jeep's six-year sales decline. The automaker unveiled the redesigned 2026 Cherokee SUV on Thursday, marking the return of a nameplate discontinued during 2023 cost-cutting measures. The new model features a 1.6-liter turbocharged hybrid powertrain delivering 500+ miles per tank—a clear nod to evolving consumer preferences in an era of elevated fuel prices.

The mid-size Cherokee slots strategically between the Compass and Grand Cherokee, offering 30% more cargo space than its predecessor at a $36,995 base price. Dealerships will receive units by late 2024 or early 2025. This launch comes as Stellantis navigates broader challenges, including potential regulatory hurdles under the Biden administration's auto industry policies.